Service brands

With its service brands, BSH offers consumers digital services that exploit the potential of connected home appliances and offer benefit to improve their daily lives.

Kitchen Stories

Cooking should be easy and an experience. That’s the whole reason why BSH develops smart products and related services. And that’s also the reason why Founders Mengting Gao and Verena Hubertz created the global recipe platform and app “Kitchen Stories” in fall 2013 with the apt slogan “Anyone can Cook”.

Two thirds of their more than 1,400 recipes are video-based and support consumers with step-by-step instructions to follow when cooking them. All of the superbly presented recipes are produced and tested in-house so that consumers are offered a consistently high standard of quality and inspiration. Kitchen Stories also has a selection of community recipes and connects amateur chefs all over the world.

Since BSH and Kitchen Stories share a common vision of the connected kitchen, BSH acquired around 65 percent of the shares in Kitchen Stories in November 2017. The remaining shares are held by the two founders. Kitchen Stories continues to be run as an independent subsidiary at the Berlin site by Mengting Gao and Verena Hubertz.

Kitchen Stories supports the Hardware+ strategy of BSH as a service brand in the digital BSH ecosystem and is intended in particular to act as a cross-brand umbrella brand for BSH globally. Work is continuing jointly on the gradual integration and connection of the Kitchen Stories app into the Home Connect ecosystem and on other functions in this context, such as control of home appliances via the app.

Experience the recipe world of Kitchen Stories here

Karsten Ottenberg, CEO BSH, cooks together with the Kitchen Stories founders Mengting Gao and Verena Hubertz (l.t.r.)
Verena Hubertz and Mengting Gao and (l.t.r.) foundet Kitchen Stories

Ten Questions for BSH and Kitchen Stories

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